Sunday, May 12, 2013

Web Launch

We are preparing to launch our Website and it is completely nerve-wracking.

It's 3:00 a.m. and I have been tossing and turning for a good hour, maybe two. I am in a sudden state of panic about our site design, which has been in development for months. Is it dynamic enough? Does it tell a compelling enough story for people to buy from us? Because if it is not, or does not, it will be very expensive and difficult to change.

Our developers have been great. They specialize in creating Websites that optimize themselves for the viewer's device. That makes our site just as easy to read and navigate on your cell phone as it is on your iPad or your laptop or your computer at work. (Now, everyone take a moment to admit we all have shopped online at work.) My goal for our site, from day one, has been to make it quick and easy to buy our fresh, roasted-to-perfection, artisan coffee. My worry is that we have sacrificed salesmanship for a too-clean design.

It looks cool and is largely free of distractions, but what is that one magic element that will make people believe they must, at this very moment, with the boss lurking perilously close-by, purchase a pound (or more) of coffee they have never tasted? Because I guarantee you will love this coffee. This is gourmet coffee at its finest. Pure latte love, java joy, espresso exhilaration. You must try this coffee because you will fall in love and you don't want to miss out on that fluttery feeling in your soul, do you? Can we just say that?

True story: A customer recently walked in and handed over a bag of coffee purchased from a competitor, asking Jim to throw it in the trash. This was $20-a-pound espresso from a company that has won major specialty coffee roasting awards. The customer had made one pot and found it simply undrinkable. She walked out of our store with four pounds of Paramour espresso, thrilled that she would never run out or be disappointed again. Yes. It is that good.

So, barring any glitches, paramourcoffee.com should launch in the next couple weeks. It will be a visually pleasing, easy-to-shop Website that a lot of people have poured their hearts into creating. I love the overall look and theme, which speak to our passion, vision, quirkiness, and the mood we want the Paramour brand to evoke. Be happy. Love your coffee. I think I feel better now. But it will take quite a bit of coffee to make it through the day.




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