Friday, September 6, 2013

No (Coffee) Bullying

"Go somewhere where they are nice to you and have great coffee."

This was the closing line of a recent interview on an Esquire Magazine blog post.

Go somewhere where they are nice to you and have great coffee.  This perfectly expresses our philosophy. We want customers to feel welcome and appreciated. We don't want them to feel intimidated by fancy coffee jargon or looked down upon by the extreme geekery that is rampant in today's cafe culture (AKA Third Wave). What I really like about the interviewer in the Esquire post is that he confronts the coffee snobbery head-on. He may have just started a coffee anti-bullying movement.

Good coffee is accessible, doesn't require a PhD to enjoy, and you should drink it the way you like it. That means cream and sugar won't hurt our feelings. Neither will a half-caf almond soy latte with extra foam. If that's how you like it, we are happy to serve it to you. We are not worried about the coffee's flavor being muffled by milk, syrups or other additives because we are confident in our product and its ability to adapt to your taste preference. So, make up a drink! No need to stick to the menu.

Better yet, take home some beans and experiment with different brew methods. There are great ways to brew at home that don't cost an arm and a leg, such as French press, moka pot and cold brew. We'd love to hear about your favorite techniques! Read more about our coffee philosophy and check out our excellent selection of fresh roasts here, at


  1. Replies
    1. Thanks, Geralyn! It's funny how the more we research and read about the business, the clearer Paramour's mission and identity become. There is SO much of what we don't want to be.

  2. Just tolerated all sorts of coffee snobbery in NYC... None of their coffee even came close. Thanks for the the best coffee experience on the planet!

    1. Wow, that is unfortunate! Glad we can fill that coffee cup in your heart. Thanks for your support!